What is SEO (Search Engine Optimisation)
Search Engine Optimisation can be thought of as providing search engines a full report on what your website and business has to offer, giving detailed information through keywords and content so the information is easily found. This makes it easier for prospective customers to find your business in their searches.
It is a known fact that over 90% of users will not look at the second page of search results, and up to 70% won’t scroll past the first 3 results. Our New Zealand SEO agency at Fweb understands just how important it is to rank in these top spots on Google and can help your business achieve the results you’re after.
Fweb can help you by providing a in-depth SEO audit which is basically a detailed report on your websites current rankings, your competitors rankings, suggested keyword phrases and targets, and a list of recommended on and off-site optimisation changes that are necessary to rank for these phrases.
Why FWeb SEO?
Countless Auckland and New Zealand based SEO agencies are quick to guarantee attaining the number one position for your given search terms, however these empty promises should be taken with a grain of salt. Search algorithms are constantly changing, kept secret and far beyond any agency’s control. SEO is an ongoing, slow process and care must be taken to do it properly and within the best practice guidelines of Google and the other major search engines.
At Fweb SEO, we don’t believe New Zealand businesses should have to pay thousands of dollars in monthly retainers to start seeing results. We deliver results at affordable prices and can tailor a package based on your business, and it’s goals. We service a wide range of customers across all of New Zealand, with an emphasis on local businesses from the Auckland and West Auckland areas. We have worked with businesses throughout Auckland’s city centre, however also have a strong portfolio of clients from a variety of West Auckland suburbs and towns, including Takapuna, Glenfield, Silverdale, Albany, Northshore, Rodney, Kumeu, Huapei, Waimauku and more.
Our Search Engine Optimisation Process
Our SEO team will first take the time to understand your business, allowing us to perform the keyword and competitor research necessary in targeting the more heavily-searched and attainable search phrases. Relevant, applicable keywords will give us a strong starting point, before moving forward with your SEO campaign.
SEO Audit and Competitor Analysis
From here it will be necessary to complete an SEO audit on the health of your website, its backlinks and any of your competitors – especially the ones outranking you on Google. We also have extensive experience in helping sites recover from blackhat tactics since Google instigated the Penguin and Panda updates. We will do a full check of your backlink health to make sure there are no spammy links bringing your page down.
It will then be necessary to optimise your on-page SEO to better target the suggested keywords and search phrases. This will include, but not limited to, meta titles/description updates, image optimisation, adding image ALT tags, compressing page size, reducing scripts, minifying CSS/HTML, schema markup and most importantly, the content itself.
Links, links and more links
No SEO campaign is complete without some form of link-building. As 2018 comes around, it’s important that you are building links correctly. Mozilla’s MozRank, authority and trust indicators, as well as Majestic’s Trust Flow and Citation Flow are becoming the industry standard for website backlink health and authority. This means it is no longer good enough to just generate hundreds of links from anywhere you can find. They must be high-quality links, from related sites – those which themselves have an exceptional level of trust, authority and traffic.
Reporting and More
At Fweb SEO, our job doesn’t stop there. We will even supply monthly reports on your traffic and keyword SERP’s. We use some of the most advanced software and effective SEO techniques to bring you the results your business requires. Not only that, but we are on the precipice of the latest trends and shifts in the digital marketing landscape.
Take a look at what we can do for your business
Auckland based, not Auckland bound
Although many of our clients have offices in Auckland, we work with businesses from all over New Zealand and even Australia.
Auckland City, West Auckland and North Auckland locations
We have provided SEO services for local businesses all over Auckland including towns and local districts such as Helensville, Rodney, Kumeu, Huapai, Albany, Takapuna and more.
Case study: Gracehill Vineyard Wedding Estate
The beautifully scenic Gracehill Vineyard Estate is situated in Kumeu, just outside of Auckland and provides one of the most picturesque wedding and function venues across the entire country. In the extremely competitive wedding space, FWeb has managed to rank their business not only on the first page, but in in the top position for “vineyard weddings auckland”. For the even more competitive phrase of “Auckland Wedding Venues”, we have also driven their page to within the top 5 results.
Separate, Multiple Locations across New Zealand
We have helped companies that have various locations, in a variety of cities across New Zealand. Not only that, but we have successfully ranked them on the first page, for each and everyone of their locations.
Case study: DJ4You
New Zealand’s largest DJ hire chain, servicing weddings, engagements, birthday, corporate functions and balls, have locations all over New Zealand. The DJ company service Auckland, Christchurch, Coromandel, Gisborne, Hamilton, Palmerston North, Queenstown, Waiheke, Wellington and more. The Fweb SEO team has managed to rank them in the top 3 positions for every single one of these cities.
Have an online eCommerce business that doesn’t necessarily need to target a local district? Not a problem – we have helped countless businesses rank for “New Zealand” as a whole.
Case study: Lapco Leather Merchants
We have provided SEO services for one of the largest online leather merchants in New Zealand, helping it achieve top results for many competitive search phrases, including the number 1 position in Google for the highly competitive search phrase, “leather new zealand” and “leather merchant new zealand”.