Web Design & Development

Responsible in servicing a custom e-commerce solution to a large online fishing store that ships across New Zealand & manages multiple retail stores.

How FWEB helped:
  • Development

Short project summary

Top Catch stock a huge variety of fishing tackle and clothing, so it is incredibly important to maintain a mobile-friendly e-commerce solution that is easy to navigate, fast and clean.

Top Catch specialise in predominantly fishing tackle, but they do it well. It is our job to provide an e-commerce store that is easy to navigate through dozens of categories, brands and products. 

User experience is paramount for any e-commerce solution as even tiny details can significantly improve user conversion. Things like speed, design, navigation structure and Call to Action can have significant impact on revenue. 

We take all of these under consideration when designing and developing elements for Top Catch. The result being a fast, clean online store that is not only easy to navigate as a customer, but easy to manage as the owner.


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